Category Archives: Branding

  • Creating Effective SEO Web Copy that Sells

    Web pages are little more than a connected chain of information. Every page prods visitors into probing deeper into your site with the ultimate goal being to convince them to buy from you. If the search engines are not directing people to your site, you will never have a chance to tell people about your Continue Reading

  • Building a Money-Making Brand

    Building a Money-Making Brand There’s a lot of buzz these days about having a “brand platform“. Perhaps you’ve heard the term, but aren’t sure what it means. Rest assured–you’re not the only one! Even within the advertising industry you’ll find disagreement over its definition. What one guru calls a “brand platform” another calls a “corporate Continue Reading